What are Online Coupons
Coupon in
marketing is a document or ticket that can be exchanged for a financial discount
or rebate when purchasing a product online or Offline.
Coupons
are issued by manufacturers of consumer packaged goods or by retailers, to be
used in retail stores as a part of sales promotions.
Coupons are
regularly distributed through mail, magazines, coupon envelopes, newspapers, and
through Internet (social media, email newsletter etc), directly from the
retailer, and mobile devices such as cell phones.
Printable
coupons on the Internet frequently provide higher value savings than the traditional
coupons that are found in newspapers.
Coupons
can be used to research the price sensitivity of different groups of buyers (by
sending out coupons with different currency values to different groups). In
addition, it is generally assumed that buyers who take the effort to collect and
use coupons are more price sensitive than those who do not.
Therefore,
the posted price paid by price-insensitive buyers can be increased, while using
coupon discounts to maintain the price for price-sensitive buyers (who would
not buy at a higher price).
When
these coupons are entered at the time of the checkout process, it reduces the
order total for the customer.
